Enterprise UX: Is it really a thing?


We briefly discuss Enterprise UX as we wrap season 2!


Matthew: I didn't mean it like that. I said that in the talk last night. I was talking about the design of thermostat controls in a hotel room where it was digital and the light never dimmed. So even these blackout curtains, it just lit up the room and I said, and no one thought what do people do in these hotel rooms when the curtains are closed. And I was like wait. I have very mixed feelings about enterprise projects.

Matt: I am not mixed feelings. I just don't like them. Unless, all right here's my mixed feeling, I can find a small team within them

Matthew: Exactly

Matt: So the money's there but the bullshit is not

Matthew: Yeah.

Matt: That's the sweet spot.

Matthew: And that's like, I haven't done work for Nike but what I hear about them is people either have a really great experience or a really terrible experience. And it comes down to whose team you're on.

Matt: I think that's a lot of business. I mean who's the manager, who's the director, what's the culture, what's their attitude.

Matthew: And that's why and I'm not digging on Rosenfeld for doing the Enterprise UX conference and that kind of thing but my experience with Enterprise UX is vast. Thank you very much. Probably half of my career has been Enterprise level UX stuff but the reality is those companies are so big that you're really working in a small company within a larger company. You know you end up working with a team that's tasked with an application area or a service area or something and that's all you're working on and there's a broader, bigger ecosystem within that company that you're not having any influence on.

Matt: I agree

Matthew: Most people sit in that space.

Matt: So yes, you're usually working in one team with a little bit of isolation but to do proper Enterprise UX, you have to look outside you silo and that's where people fall down because they do just assume oh we're in our own little bubble here and they don't realize other impacts from other business units other sister brother applications within the ecosystem.

Matthew: Right.

Matt: And that's where the enterprise part is different from the nonenterprise It's because there is a bigger world out there that people aren't leveraging aren't considering working with them.

Matthew: Yeah I follow you with that. I agree with you and here's where I disagree with you but it's not really disagreeing but more of a refinement on what I was saying before To me it comes down to a couple of things. One, obviously the individual, do they quote unquote stay in their lane, do what they're assigned kind of thing. And the other is the organization and it goes back to, whatever you wanna call it, the level of design material maturity or UX maturity or whatever of an enterprise that gets that all of this stuff is connected. And that it has the expectation of it's employees and even the people that it brings in to do work from the outside that you aren't working in isolation. You're part of a bigger picture and we expect you to understand that.

Matt: I think we agree.

Matthew: Oh okay. Why I was deriding it a little bit was because I don't see it playing out like that. Most companies are not mature with their design prowess or whatever word that's failing to come to mind. Most people when they have a job, they don't look more broadly.

Matt: And that's why Enterprise UX is a thing that's poorly implemented and executed for that very reason. But I do think that it's a thing and I think it's different than just doing small business awareness. Where it's just you own little thing. That's all. That's how I see it.

Matthew: I'm wrong. You're right.

Matt: No. We have our own opinions. I've done a lot of enterprise too. I've seen it very colossally fail. Not colossally fail but I've seen it. It's very difficult which is probably why I don't like doing it. Not because it's difficult because it's frustrating to me.

Matthew: Right. For the organizations that either are doing it well or think they're doing it well, what it might be like to do a project with them. I actually think the, even though it had some challenges, the HP project was okay. They seemed open to it. I know it was sort of siloed but

Matt: We were breaking silos

Matthew: We were breaking silos, that's right.

Matt: I know what you mean. We were doing research across silos across the organization. We didn't have to implement. I think that would've presented a whole host of other

Matthew: That's true

Matt: challenges We were very much on the very high level of impact but we did have traction and we did have influence over multiple business units which was good.

Matthew: Yeah and they wanted that.

Matt: That was in the mandate. We did Enterprise UX We did certifications we got two out of it so that's two weeks so the season's done.

Matthew: Good night everybody.

Matt: See you next season. All right good show people. Good show.